Marketing in trend
The world of digital marketing is constantly evolving and it is important to keep up to date with the new trends and techniques that are emerging to achieve online success. Here are some recent trends in digital marketing backed by hard facts and figures. Content marketing: 91% of B2B companies and 86% of B2C companies use content marketing as part of their digital marketing strategy. Content marketing can generate up to three times more leads than traditional methods and costs 62% less. Video marketing: Video marketing is a booming trend with 87% of marketers using video as part of their marketing strategy. Videos on landing pages can increase conversion rates by 86%. Influencer marketing: 80% of marketers find influencer marketing effective and 89% say the ROI of influencer marketing is equal to or better than other marketing channels. Influencer marketing can also generate up to 11 times more ROI than traditional advertising methods. Chatbots: 85% of customer interactions will ...