Marketing in trend

 The world of digital marketing is constantly evolving and it is important to keep up to date with the new trends and techniques that are emerging to achieve online success. Here are some recent trends in digital marketing backed by hard facts and figures.

Content marketing: 91% of B2B companies and 86% of B2C companies use content marketing as part of their digital marketing strategy. Content marketing can generate up to three times more leads than traditional methods and costs 62% less.

Video marketing: Video marketing is a booming trend with 87% of marketers using video as part of their marketing strategy. Videos on landing pages can increase conversion rates by 86%.

Influencer marketing: 80% of marketers find influencer marketing effective and 89% say the ROI of influencer marketing is equal to or better than other marketing channels. Influencer marketing can also generate up to 11 times more ROI than traditional advertising methods.

Chatbots: 85% of customer interactions will be handled by chatbots by 2022. Chatbots can help improve customer satisfaction by answering frequently asked questions quickly and efficiently.

Voice marketing: Voice device usage is expected to grow to 8 billion devices worldwide by 2023. Businesses can leverage voice marketing by creating quality audio content and using voice keywords in their content.

Personalization: 90% of consumers say personalization influences their purchase decision. Personalization can also increase conversion rates by 202% and generate a five times higher ROI.

In conclusion, digital marketing continues to evolve and companies must stay on top of new trends to remain competitive. Content marketing, video marketing, influencer marketing, chatbots, voice marketing and personalization are just a few of the trends that are paying off and can help improve ROI and customer satisfaction. It is important for companies to embrace these trends and use hard facts and figures to measure their success and adjust their strategy accordingly.